Source: http://www.creativereview.co.uk.License: All Rights Reserved.

From Creative Review:

The ad is the work of DDB Stockholm. It makes the menu items the stars (and of course Big Mac the headline act). Unusually for this kind of client, it is purely typographic with no product shots and no distinctive McDonald's yellow and red colour scheme.

Source: http://www.creativereview.co.uk.License: All Rights Reserved.

Source: http://www.creativereview.co.uk.License: All Rights Reserved.