Source: http://library.duke.edu.Duke University Libraries. License: All Rights Reserved.

"This man is up to date. He knows the value of advertising.

This fellow never did believe much in advertising.

If we stopped advertising most of us would soon be forgotten.

Orders gravitate to the fellow who Hustles, Hollers and Humps."

The text here is likely ATF's New Caslon (sold by Linotype asCaslon 3). The type on the edges is one of the manyEngraversfaces available from various foundries.

See the Emergence of Advertising in America at Duke University's online collection.

Source: http://library.duke.edu.Duke University Libraries. License: All Rights Reserved.